Heap vs FullStory: Head-to-Head Comparison

Quick Verdict

Heap is the better pick for teams wanting retroactive analysis without manual tracking. FullStory is the better pick for teams diagnosing UX friction with session replay.

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At a Glance

Feature	Heap	FullStory
Best For	Teams wanting retroactive analysis without manual tracking	Teams diagnosing UX friction with session replay
Pricing	Free tier with paid plans	Paid plans; free trial available
Free to Start	Yes	No
License	Proprietary	Proprietary
Deployment	Managed cloud	Managed cloud
Link	Visit Heap	Visit FullStory

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Detailed Breakdown

Heap

Product analytics with automatic event capture

Pros:

• Autocapture of user interactions
• Retroactive event definitions
• Session replay available

Cons:

• Autocapture can produce noisy data
• Pricing is not transparent

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FullStory

Digital experience analytics with session replay

Pros:

• High-fidelity session replay
• Frustration signals like rage clicks
• Automatic capture

Cons:

• Premium pricing
• Privacy configuration required

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Key Differences

• Positioning: Heap — product analytics with automatic event capture. FullStory — digital experience analytics with session replay.
• Both share the same licensing model (proprietary), so the decision comes down to features and workflow fit.
• Heap can be started for free, while FullStory requires a paid plan. FullStory pricing: paid plans; free trial available.
• Signature strength: Heap — autocapture of user interactions. FullStory — high-fidelity session replay.

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Frequently Asked Questions

Is Heap better than FullStory?

It depends on your requirements. Heap is a strong fit for teams wanting retroactive analysis without manual tracking, while FullStory suits teams diagnosing UX friction with session replay.

Is Heap free to use?

Yes, you can start with Heap for free. Pricing model: Free tier with paid plans.

Is FullStory free to use?

FullStory does not have a permanent free plan. Pricing model: Paid plans; free trial available.

Can I self-host Heap or FullStory?

Heap is offered as a managed service: managed cloud. FullStory is offered as a managed service: managed cloud.

What are the main drawbacks of Heap and FullStory?

Heap: autocapture can produce noisy data; pricing is not transparent. FullStory: premium pricing; privacy configuration required.